New search engine Cuil

Saw a post this morning about a new search engine called “Cuil” — that’s apparently an Irish word for knowledge and pronounced kind of like “cool”. Started by some ex-Googlers and taking on the search giant. Been playing with it for a bit and it’s fairly impressive in both its coverage and the results it returns. They also have some interesting takes on the ways to present results and provide additional information (tabs, drilldowns). They claim that relevance is the key to their results and is more important than popularity.

Worth looking at if for no other reasons than seeing if it works and because that has to be a phenomenally difficult market to break into at this point. Plus, I’ll typically root for the underdog if they’ve got a good product and are taking on an established giant.